Pixels Editorial Process
Our editorial team blends beehiiv mastery, design expertise, and strategic insight.
We take a rebellious, yet thoughtful approach, often stepping away from ‘best practices’ to push creative boundaries with both wit and intentional purpose.
We’re damn good at newsletter design, but our expertise doesn’t stop there.
We also tackle email marketing strategies, conversion optimization, strategic positioning, offer creation, monetization, and more.

Ricky Figueroa
Founder, CEO, newsletter designer, editor, and twin dad that’ll kick your butt in a 3-point shot contest.

Patricia Figueroa
Design extraordinaire, twin mom, Ricky’s wife, rock climber, and once upon a time, a world solo traveler.

Maciej Marek
Runs content and opinions at Pixels, writer, copywriter, and one of our beehiiv grandmasters.
At Pixels, our crew looks after all the content we put out there. We take each piece through a bunch of editing steps, with different team members jumping in to double-check facts and keep things accurate and genuine. No BS or time-wasting fluff.
How We Test and Review Products
We get hands-on with every product we recommend. With an ocean of newsletter platforms and tools out there, we take our responsibility to our readers very seriously.
We dive deep into each one, setting them up on our test sites to really understand their features, ease-of-use, and how they function. We only give the nod to products we believe in for our audience’s benefit. No one can buy a positive review or an ad spot here.
Every article or video you see is made by someone who’s an expert in that exact topic, ensuring the quality of our content is trustworthy and remains top-notch in the industry.
Content Updates
We’re all about keeping things fresh. Every few months, we go through our content with a fine-tooth comb, making sure every piece of information and every screenshot is as current as can be.
How is Pixels Funded?
Keeping Pixels up and running takes a pretty penny, from the techy server stuff to crafting our content. Our crew whips up a ton of free beehiiv and newsletter guides, both in writing and video. But, to keep the lights on, we’ve got to make some dough.
Here are the 3 main ways we fund Pixels:
Our Services
Pixels kicked off as a humble newsletter design studio but soon became the buzz of the beehiiv world, earning high praise and recommendations from big names like Tyler Denk, Alex Lieberman, the beehiiv crew, and countless others.
Our Products
We’re cooking up something special with our first product, the beehiiv design course, which you can snag at a 50% discount if you pre-order now! This is just the start of a whole lineup of goodies for the Pixels ecosystem. Every purchase you make helps keep Pixels going.
A big thank you to all in our community for using and supporting our work.
Referral Fees
We earn referral fees when you buy services from companies that we recommend. We only endorse products we believe in, having tested and used them ourselves. Our opinions are independent; we don’t accept payment for favorable reviews.
This revenue model is known as affiliate partnerships, which even giants like Amazon, eBay, and Google use, allowing many well-loved sites to manage their expenses.
You can learn more about it on our Affiliate Disclaimer page.
Getting Started with Pixels (Useful Links)
If you’re just starting out, then I recommend that you check out the following resources:
- 1. Subscribe to Pixels newsletter to get weekly newsletter design tips
- 2. Learn how to create a newsletter (beginner’s guide)
- 3. Join me in the beehiiv design course (whenever you’re ready)

Jacob Radke
“Pixels nailed down the best possible newsletter design for us. 10/10 Ricky is a legend!”

Michael Boorman
“Ricky and his team designed my newsletter better than I could have ever imagined.”

Talia Bender Small
“Ricky and his team went above and beyond to ensure the design and overall newsletter was perfect.”
If you have any questions, then please don’t hesitate to contact me or my team by replying to any of our emails. Alternatively, you can tweet us @joinpixels.