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About Pixels


At Pixels, our focus is to equip you with the resources to master beehiiv and other platforms with step by step tutorials and guides that’ll help you transform your newsletter into something extraordinary.

If you’ve ever asked yourself:

  • “How can I start a newsletter?”
  • “How can I do [xyz] on beehiiv?”
  • “How can I increase my newsletter’s engagement?”
  • “How can I design my newsletter the right way?”
  • “What are the best practices to follow?”

Or if you have any other questions about beehiiv… You’re in the RIGHT place!

Tyler Denk

“Working with Ricky to design Big Desk Energy was an incredible experience.”

Alex Lieberman

“Design your newsletter: Ricky is great. He designed Big Desk Energy.”

Ryan Sneddon

“Ricky is a newsletter artist. His work is not good; it’s freakin work of art.”

Why Pixels

My name is Ricky Figueroa, and I’m the founder of Pixels.

We’re known for transforming newsletters inside of the beehiiv ecosystem but you’ll be able to take our insights and apply them anywhere.

Pixels, since its launch in January 2024, wasn’t meant to school others in newsletter design; my sights were set on Ponderer, the very seed from which Pixels sprouted.

But my eye-candy approach didn’t just catch eyes—it fundamentally transformed the newsletter landscape. Well, that’s the word on the streets. 🙂

Next thing you know, I was getting bombarded with questions like:

  • How did you create the animated dividers?
  • What tool did you use to create the animations for the thumbnails?
  • Do you offer newsletter design services?

Initially, I tried to look the other way. I was set on not letting myself be “distracted.”

And yet, here we are. I couldn’t ignore the blue ocean in front of me, and so, I decided to carefully shape Pixels to ensure your experience is nothing short of exceptional.

Do You Have a Newsletter?

If you do, share it here for everyone to see (hello, exposure!)

If you do not have a newsletter yet… don’t worry.

Start your newsletter with beehiiv – for free. 🐝

It is never too late to start owning your own distribution channel.

Transforming borrowed distribution (social media audience) into owned distribution (email list) gives you control and leverage.

Pixels Editorial Process

Ricky Figueroa
Ricky Figueroa

Founder, CEO, newsletter designer, editor, and twin dad that’ll kick your butt in a 3-point shot contest.

Patricia Figueroa

Design extraordinaire, video editor, twin mom, Ricky’s wife, rock climber, and once upon a time, a world solo traveler.

Maciej Marek

Runs content at Pixels, opinionated, newsletter writer, copywriter, and one of our beehiiv grandmasters.


Our editorial team blends beehiiv mastery, design expertise, and strategic insight.

We take a rebellious, yet thoughtful approach, often stepping away from ‘best practices’ to push creative boundaries with both wit and intentional purpose.

We’re damn good at newsletter design, but our expertise doesn’t stop there.

We also tackle email marketing strategies, conversion optimization, strategic positioning, offer creation, monetization, and more.

For more details, here is Pixels Editorial Process.

Getting Started with Pixels (Useful Links)


If you’re just starting out, then I recommend that you check out the following resources:

Jacob Radke

“Pixels nailed down the best possible newsletter design for us. 10/10 Ricky is a legend!”

Michael Boorman

“Ricky and his team designed my newsletter better than I could have ever imagined.”

Talia Bender Small

“Ricky and his team went above and beyond to ensure the design and overall newsletter was perfect.”

If you have any questions, then please don’t hesitate to contact me or my team by replying to any of our emails. Alternatively, you can tweet us @joinpixels. Thank you for taking the time to read this, and I hope to see you on the blog sometime soon!